I’m helping a buddy with his site, doing some analysis of the analytics to see what’s working and what isn’t, and to try to identify some places where he could bump up the site’s revenue a bit.

The whole things feels quite luxurious. It’s a side project for him, and I’m just doing it for fun, so there are no timelines, no pressures, just long, leisurely dives into some data.

It feels so decadent, this abundance of time.

It makes me stop and realize just how fast the team really moves some days. How quickly we encounter information, analyze the options, make choices, and then DO. Problem, data, tradeoffs, choice, action. We run through that at light speed, dozens of times a day.

Over time, I think it’s made me and my team incredibly efficient problem solvers. We focus in on exactly what is happening. They bring the technical information, I bring the product and client knowledge. We weigh options, pick, and then DO. Clean and targeted, and ending with action.

We should spend a little more time reviewing our choices and actions, but overall, I’m pretty proud of this little decision making machine we’ve created.